Continuing their long-running partnership, Diamond Supply Co. and Puma Men's/Women's
invite the sun for SS19, crafting a bright collection under the moniker of “California Dreaming.” Borrowing the aesthetics so finely tuned by founder Nick Diamond, the inbound collection dons the signature Tiffany Blue tones utilizes so prominently in the creative’s mainline, with the apparel capsule featuring it alongside black and white neutrals as well as a rivaling Canary Yellow. Three silhouettes — the Cali, Clyde, and Suede — arm themselves in the beach-ready aesthetics as the latter of the three tie dyes its uppers for a washed-out tooling of watercolor finish.Puma Shoes
NYC bootlegers Chinatown Market have surely made a clear space for themselves in the overarching streetwear industry, tapping portable Inkjet printers after their use by Affix, crafting their own Crocs with grass-filled outers, and now joining forces with Puma for a simplistic Ralph Sampson OG. Though it wouldn’t be quite their style to leave the silhouette untouched as a giant form stripe takes the form of a tricolor rainbow consisting of green, red, and blue in an execution that seems to be velcro-backed. Likely with many more versions arriving alongside the one pictured, the pair will add heavy modularity to the simple white leathers in variants more neutral and possibly more vibrant. Signatures from the basketball player himself arrives deboosed on the lateral right under the imprint bright yellow patch, finishing a set in typical branded fashion.
Helmed by Rhuigi Villaseñor, LA-based RHUDE has been crafting minimalist garments with vintage-inspired edge since their founding only a few years ago in 2015. Purchase Puma
Picking up pace and finding success on a scale progressively expanding, the imprint is readied to team up with PUMA for the first time ever. With an accompanying apparel collection holding strength from his mainline though dosed with athleisure elements, the set of footwear taps various subcultures and facets of sportswear with four distinctly unique silhouettes.
The Palace Guard, which shares ranking as one of the most versatile, forgoes the retro-esque for a mixture of neutrals and yellowed midsoles. Puma on Sale
Perforated form stripes add that aforementioned minimalism with overlaid suedes pushing luxury in footwear form. Similarly executed, the Basket ’68 takes its basketball kit and thrusts it in the same bits of white and gray with profile logos featuring silver metallics atop a construction of smooth leathers.
Sitting as the only black dressed within the entire range, the Cell Alien is in heavy departure with its futuristic framing left largely untouched except for the “RHUDE” logo patch that lies on the tongue; the same aged effect is found across the bottoms with segmenting notes of a Menthol Green adding one of only two bits of color throughout the collection. Buy Puma
Halfway between a moccasin and its original muse, the Alteration comes modified with what is essentially a suede cape across the top line.www.noteystore.com