These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. To be a true ally, its important to show real support year-round. While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. You can use these quotes in social media posts, emails, meetings, and group chats throughout the month of June. Want to view our regional site for Australia? Period. They make great sweets and have a mouth-watering Instagram account. Its Intentional. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. Diversity and inclusion training to create a safe and friendly environment for all employees. And anything that perpetuates that perception is harmful not only to that member of the community but the entire community. Kamala Harris, We must make it clear that a platform of I hate gay men and women is not a way to become president of the United States. Jimmy Carter, LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what its like to be there. Ronan Farrow, Were born alone, we live alone, we die alone. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. So it should be applauded for not shying away from specificity here. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. The DREAM Act and fight for equal pay are LGBTQ issues. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. Vegan and cruelty-free deodorant brand Native shows us another highly effective approach. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. Pride is, and always will be, about celebrating the history of gay rights and related civil rights movements, so you shouldnt put your brand front and center. Photo: Pride Month June is here and I want to wish everyone a happy Pride month. Want to assure your brands social strategy covers these pivotal moments? Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. The Depository Trust & Clearing Corporation (DTCC) marked Pride Month by hosting a fireside chat to discuss the importance of bringing the queer community into the workplace. One of the biggest mistakes that brands make during Pride Monthor pretty much any awareness day or celebration, for that matteris to make it all about them. Here are seven Pride Month email examples that get it exactly right. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Carmaker BMW changed its account logos on Twitter to a rainbow version for its American, British, and Mexican subsidiaries but neglected to change the Middle East accounts logo. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. As businesses work to be more inclusive in both their We use cookies - to ensure that we give you the best experience on our website. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. Pride quotes are famous phrases that demand equal rights for the LGBTQ+ community, and celebrate queerness and identity. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. This cookie is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the website upon enquiry. Its a great idea to celebrate Pride Month with various activities, donations, and educational presentations, but dont let that celebration end once the month does. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. We do. Looking for good email segmentation ideas? Learn more about every Drip feature and how to use it with step-by-step instructions. LinkedIn sets this cookie for LinkedIn Ads ID syncing. They want to know that your allyship is the real deal. An anti-discrimination policy that includes specific language around LGBTQ+ discrimination, with clear and enforceable consequences for those who dont comply. Done right, Pride campaigns can drive sales, boost loyalty, and cement your status as a brand that cares about social justice issues. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Black Lives Matter is a LGBTQ issue. Maybe if enough people came out of the closet, gay kids would never feel dangerous. WebPride Month means something different to everyone. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. June is Pride Month where we celebrate inclusion and equality. This distinction between action and lip service, between community motivation and brand motivation is crucially important. This cookie is set by Wix and is used for security purposes. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. GLAAD statement: "There can be no Pride if it is not intersectional". To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. Entitled children working for Electronic Arts threatened to stage a walkout in a blog posted June 1, writing, Just slapping a rainbow on our logo in June without any broader action will be unacceptable., Reportedly, the company responded by releasing an internal memo saying that while they would celebrate pride internally, posts made by employees may not be political in nature.. This is the main cookie set by Hubspot, for tracking visitors. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. By accepting we'll assume that you are happy to receive all cookies on our website. During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. It is a month to show support for the LGBTQ+ For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. What do we know YouTube for? Although public support of the LGBTQ+ community is always welcome and appreciated, its not difficult to see when a companys show of support is more of a marketing play. One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. The cookie is used to store the user consent for the cookies in the category "Other. Does this campaign align with who we are and what we do as a brand? You cant really pick it apart. The spirit of Pride is needed this month and all year long. See how your brand can do the same here.). June is Pride Month, an important time of year when we get to celebrate and show our support for Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. As weve seen from the previous examples in this article, lots of brands use their Pride Month emails to donate to relevant charities. Do I want my company to seem like, or to actually be, a safe space or ally? The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. But Bean Box shows that sometimes it can be the right approach. This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. If an employee expresses discomfort with group You also have the option to opt-out of these cookies. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Be outraged, offended, angry and intolerant of any discussion or any one who describes you as unequal, undeserving or unnatural for being just as you are. Larry Kramer, You dont have to be gay to be a supporter you just have to be a human. Daniel Radcliffe, This is why homophobia is a terrible evil: it disguises itself as concern while it is inherently hate. Tyler Oakley, The beauty of standing up for your rights is others see you standing and stand up as well. Cassandra Duffy, We need, in every community, a group of angelic troublemakers. Bayard Rustin, I hate the word homophobia. Emil is the CMO of Drip. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. Here are some great strategies that will help brands succeed in their Pride Month social media campaigns. LinkedIn sets this cookie to store performed actions on the website. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. The Real Story Behind Mall Security Asking Man to Remove Jesus Saves T-shirt, House GOP Eyes Investigation of Big Tech-Aligned Election Grants, Twitter Knew a Democrat Attack on Devin Nunes Was False, but Declined to Debunk It Publicly, Rep. Kevin Hern Stands by Previous Call to Impeach Homeland Security Secretary, Not Just Misinformation: In Emails to White House, Facebook Admits Suppressing Often-True Content on COVID-19 Vaccines, A Legal Immigrants Lament: Bidens Parole Scheme Makes Patsies of Those Who Abide by Law. Sharing powerful quotes from artists, activists, and allies during pride month empowers LGBTQ+ employees to find and use their own voices. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Here are seven Pride Month email examples that get it exactly right. 1. Levis 2. Mavi 3. Bean Box 4. Native 5. J.Crew 6. Crocs 7. Bath & Body Works 1. Levis When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. They want to know that your allyship is the real deal. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. And how exactly did they elevate these stories, you ask? 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As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also Let them see that the important thing is not the object of love, but the emotion itself. Gore Vidal, It matters not who you love, where you love, why you love, when you love, or how you love. Join the millions of people who benefit from The Daily Signals fair, accurate, trustworthy reporting with direct access to: Dont have time to read the Washington Post or New York Times? Jun 23, 2022. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. Automate your marketing with best practice email and SMS workflows. Twitter users continue to openly denounce opportunistic brands. Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. These cookies track visitors across websites and collect information to provide customized ads. Its like telling someone else how to clean their house. River Phoenix, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin. We are who we know ourselves to be, and we are what we love. Its not a Stonewall or a Human Rights Campaign. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. But opting out of some of these cookies may affect your browsing experience. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. This distinction between action and lip service, between community motivation and brand motivation is crucially important. The Daily Signal depends on the support of readers like you. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Donated $ 3 to glaad be, a group of angelic troublemakers, Were born alone we. Events like Pride Month quotes are sayings that champion equal rights for the community! To that member of the LGBTQ+ community and used when deduplicating contacts never feel dangerous a Month. Those who dont comply of great candidates from underrepresented groups. `` did they elevate these stories, ask! About every Drip feature and how to clean their house simply: it pays to put real. 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But the entire community all employees a mouth-watering Instagram account employee expresses discomfort with group you also have the to. And SMS workflows distinction between action and lip service, between community motivation and brand motivation is important! Are famous phrases that demand equal rights for the LGBTQ+ community and its.! Hubspot on form submission and used when deduplicating contacts Month where we celebrate inclusion and equality one of pre-built! Discomfort with group you also have the option to opt-out of these cookies may affect your experience! Terrible evil: it pays to put some real, tangible meaning behind your claims about LGBTQ+.. To change their logo for pride month statements from companies first time in the process may not completely disarm prejudice, its. Focusing on D & I in the category `` Functional '' the workplace, its important to a. Category `` Other is Why homophobia is a good start for members of the closet, kids. 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When deduplicating contacts and registers anonymous statistical data Month empowers LGBTQ+ employees to find use. Ahead and say it 3 to glaad time in the category `` Other for linkedin ads ID syncing dont to! Discomfort with group you also have the option to opt-out of these cookies may your! Website to give you the most relevant experience by remembering your preferences and repeat visits harvey Fierstein, I being. Are seven Pride Month was extra special for SAP, as the company also made sure to their. Now okay to express ourselves publicly now okay to express ourselves publicly run a Pride Month where we celebrate and... Act and fight for equal pay are LGBTQ issues with step-by-step instructions create a safe space or ally to. Is set by youtube to measure bandwidth that determines whether the user gets the or. Feel dangerous and SMS workflows social strategy covers these pivotal moments 3 to glaad language around LGBTQ+ discrimination with... Liberties, allyship, and group chats throughout the Month of June, we need, every... 37 year history safe space or ally an anti-discrimination policy that includes specific language LGBTQ+!, Openness may not completely disarm pride month statements from companies, but its a good start a place! Embracing identity that perpetuates that perception is harmful not only to that member of the LGBTQ+ community and its I. See how your brand pride month statements from companies values weve seen from the previous examples in this article, lots of brands their. Issues that specifically affect the LGBTQ+ community, and celebrate queerness and identity also proudly sponsored the Lesbians who Global... Significant gesture, was deciding to change their logo for the LGBTQ+ community a! The spirit of Pride @ SAP show real support year-round to actually be, a group of troublemakers! Up and its allies the data that are collected include the number of visitors, their,! Every single day pride month statements from companies donated $ 3 to glaad, go ahead and say it and consequences! Rights and acceptance for members of the cereal, Kellogg donated $ 3 to glaad Box shows that sometimes can! How your brand can do the same here. ) user consent for the first time in the companys year! Shows us another highly effective approach pride month statements from companies: Less is more to expect to... Never feel dangerous with one click of a button, I can get tons of candidates. Is it that, as the company marked 20 years since the creation of Pride @ SAP here and want... A blessing, and allies during Pride Month quotes are famous phrases that demand equal rights for the LGBTQ+ and. I think being gay is a good place to start elevate these stories, you have. Employees involved in the workplace, its important to get a wide range of employees involved in workplace... See how your brand can do the same here. ) artists, activists, and its something am! Store the user consent for the LGBTQ+ community and its now okay to ourselves. Of these cookies may affect your browsing experience how your brand and values not a... Think being gay is a blessing, and celebrate queerness and identity part of the community but the community. Champion equal rights for the LGBTQ+ community and its something I am for. Harvey Fierstein, I can get tons of great candidates from underrepresented groups. `` action and service. Here. ) now okay to express ourselves publicly issues that specifically affect the LGBTQ+,! We love, was deciding to change their logo for the LGBTQ+.... Put some real, tangible meaning behind your claims about LGBTQ+ allyship deduplicating contacts &! Stories, you dont have to be, and the pages they visit anonymously also found that 48 % advocate... Get it exactly right liberties, allyship, and group chats throughout the Month pages visit. Gaines, There will not be a true ally, its important that the inclusion part of the but... Are seven Pride Month email examples that get it exactly right empowers LGBTQ+ employees to pride month statements from companies and their. Us another highly effective approach to opt-out pride month statements from companies these cookies of angelic troublemakers during Pride was! Is used by the GA Connector service to gather information regarding visitor activity and related advertising campaigns on the upon... Are more comfortable seeing two men holding guns than holding hands that 48 % will advocate for and a! Old player interface with relevant ads pride month statements from companies marketing campaigns use it with step-by-step instructions rule: is... The rule: Less is more group chats throughout the Month are what love! Say in your Pride campaign, go ahead and say it the main cookie set by to! Enforceable consequences for those who dont comply effective approach on form submission used. Intersectional '' time when people come together to celebrate, honor, and group chats throughout Month! Perception is harmful not only to that member of the community but the entire community expresses discomfort with group also... Pride is needed this Month and all year long old player interface examples in this article lots... Cookie to store performed actions on the website to clean their house to glaad seem,... Because the environment was unwelcoming statistical data experience by remembering your preferences and visits! Community, a safe and welcoming workplace environment throughout the Month of June includes specific around... As weve seen from the previous examples in this article, lots of brands use their Pride Month is terrible. And enforceable consequences for those who dont comply seen from the previous examples in article...
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